Brand Identity
Oma Oen
an iconic Bolu Mandarin from Semarang
- Client
- Mia Marcella
- Year
- 2023
- Role
- Owner
- Category
- Brand Identity
The brief
Oma Oen, a legendary name in Semarang’s culinary landscape known for its iconic Bolu Mandarin.
The idea
How do you modernize a heritage brand without erasing its history?
The execution
The Solution: We developed a brand identity system that honors the past while embracing the future. Visual Anchor: A refined, illustrated portrait of Oma Oen to maintain trust and personal connection. Typography: Elegant serif choices that communicate premium quality and nostalgia. Packaging Architecture: A cohesive system for diverse product lines—from the classic Roll Cakes to the modern Tiramisu and Bomboloni series.
The result
Effective branding isn’t just about a logo; it’s about translating a legacy into a visual language that resonates with today’s market.
The system, applied
Next up